Agency

the right story to the right people, at the right time

22

Years of Experience
50
+
Creative Minds
500
+
Happy Clients
9
+
Countries we work with
75
+
Webinars
700
+
Successful Stories told

our

story

Our agency is a product of the perfect union between two marketing powerhouses, each with over 20 years in their respective fields. One had traditional marketing skills and experience, while the other was an expert in digital marketing and digital transformation . By combining forces, we created one powerful full-service agency that's set to revolutionise your brand.

20

01

Alencastre.net foundation
20

07

Opens office in Lisbon
20

14

First international clients
20

18

Brandability founded in partnership with Alencastre.net
20

22

Brandability and Alencastre.net merge
20

23

Brandability becomes part of Share IT

our

values

We believe that every brand has its own personality and unique potential, unlocked through its story. Whether through a TV ad , website , billboard or digital campaign , we design creative strategies and shape storytelling to tell your brand story to the right people at the right time. We call this process Brandability.

how do we

tell stories?

In Brandability, no two brands are the same. Each brand has a life of its own and a unique story to tell. Learn more about our methodology.

Diagnosis

Diagnosis of the online and offline ecosystem of the brand. Analysis of all PESO touchpoints:
Paid - presence in campaigns, advertising, influencers, partnerships.
Earned - brand presence in social networks, forums, blogs, reviews, word-of-mouth.
Shared - content shared in social networks.
Owned - creation and management of website, content, social networks, blogs and publications, thus establishing effective communication objectives and strategies, according to the marketing plan.
Strategy

Depending on the outlined objectives, a presence strategy and action plan is designed in digital and/or traditional media, in order to maximise the brand's potential.
Implementation

Design and update or implementation of the necessary tools to accomplish the strategy. This phase may include reviewing or creating the website, mobile apps, e-commerce platform, implementing onsite and offsite SEO, social channels, choice and negotiation of influencers, or any other means that the strategy contemplates.
Expansion

Once the necessary tools have been implemented to operationalise the strategy, at this stage we promote the brand and its communication and business objectives. This may include campaigns (SEM, display, performance, omnichannel), CRM plans and marketing automation.
Optimization

Stage of permanent monitoring of the defined KPIs, in order to ensure the achievement of the proposed results.

our
team

Meet the team that will tell your brand's story.

Ricardo Alencastre

CEO

Has been actively working within software, web, and mobile development since 1999. With a solid background in digital strategy and marketing, he has been a regular speaker at technology and digital marketing events since 2009. With international experience, Ricardo has been doing business, managing teams and projects in different countries across Europe and North America.
Pedro Urbano de Castro

Accounts Director & Partner

Has more than 20 years of experience in the world of advertising and digital. Among other roles, he was the general manager in several agencies throughout his career. This includes roles at multinational agencies where he managed clients' accounts, established the communication strategy and coordinated campaigns for major brands of various industries.