We become where we are
Client
The Editory Collection Hotels
Services
- Web & Mobile
Technology
- Umbraco
Website
editoryhotels.com
Year
2021
there is a new experience of sonae capital hotels to discover
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the brand
The Editory Collection Hotels is Sonae Capital Hotelaria's new brand. After 35 years of experience, the new brand marks the repositioning of the hotels with a differentiated offer.
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the challenge
After collaborating on a previous project, the company entrusted us with the challenge of deploying in the digital environment the experience that is intended to be across all touchpoints.
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the story
We ensured the design and development of the new website, focusing on UX & UI and taking mobile responsiveness as a priority. For consumers, the experience that The Editory Collection provides starts on the website.
The entire website follows a careful aesthetic and structural line, designed to become a digital business card for the Group and the different hotel units.
The units are divided into two collections (with different concepts for each specific target):
The Editory, a collection of hotel units with a singular visual concept that evokes uniqueness.
By The Editory, a generalist collection, where the atmosphere of the destination speaks for itself.
Multilingual and with the aim of obtaining direct bookings, The Editory Collection’s new website celebrates the brand’s philosophy. This new approach seeks to offer its users the best tourism experience, inspired by contemporary design but without neglecting the navigation features essential to conversion.
The end result dazzles consumers and accompanies them toward booking their next stay.
