intelligence in steel structures
combining VESAM's five areas of expertise and business into a single identity.
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the brand
For 25 years VESAM has been a pioneer in creating innovative solutions for steel and composite structures. Through its methodology, VESAM guarantees the provision of a unique service that is distinct from its competitors. A pioneering line that we were challenged to illustrate.
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the challenge
The rebranding of VESAM was intended not only to represent the brand's values that guide its entire service: development, efficiency, safety and quality.
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the story
We ensured that the rebranding communicated the entire VESAM concept and brought together its 5 areas of activity: industry, rehabilitation, bridges, buildings and live structures.
The new image uses the letter M to graphically represent the five VESAM business areas - each one has its own visual concept, figurative of the type of structure where the service operates.
The claim seeks to highlight the brand's use of technology and intelligent raw materials - Intelligence in steel structures. This project also included stationery, the outline of VESAM's differentiating method, the production of a brochure presenting the VESAM business model and working methodology, and redesign of the group's website.
The result presents a rebranding aligned with VESAM's innovative positioning as well as a website with a clear message about its services and how the brand manages its projects.
