who takes after their own, goes to Zona Óptica
Client
Zona Óptica
Services
- Marketing & Advertising
- Design & Communication
Year
2021
who takes after their own, goes to Zona Óptica: a campaign that reinforces eye care for all generations
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the brand
Zona Óptica has been a trusted provider of primary eye health care for over 30 years. With a dedicated and experienced team, the optometrist takes pride in serving multiple generations of customers.
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the challenge
The brand needed to launch a 2x1 campaign, highlighting the advantage of two people benefiting from it. The goal was to create a charismatic and targeted campaign that effectively reached its intended audience.
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the Story
By embracing family values, a campaign was launched across various communication channels including billboards, press, digital media, shop windows, and radio with the aim to reach diverse audiences through these channels.
"Who comes after their own, goes to Zona Óptica" celebrates the close and generational service of the brand and refers to the advantages of the campaign, where the purchase of a pair of glasses resulted in the offer of another (which, in this concept, could be offered to one of the family members).
We ensured the development of the whole campaign concept, as well as the digital pieces, outdoor, press, and the creation of a radio spot that circulated in local stations. For the Christmas season, we also ensured a design version with the inclusion of festive elements in all campaign pieces.
In a subsequent phase, we ensured a second campaign where purchasing a pair of prescription glasses at Zona Óptica entitled customers to receive a complimentary pair of prescription sunglasses. To add a touch of humor, we incorporated a playful approach by referencing the song "I Can See Clearly Now."
