The safari that starts on the screen
Client
Badoca Safari
Services
- Marketing & Advertising
- Design & Communication
- Web & Mobile
Year
2021
bring the adventurous spirit of Badoca Safari Park to social media, connecting nature and animals with their followers
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the brand
Badoca Safari Park is one of Portugal's most popular parks, offering memorable experiences in contact with animals and defending the values of nature conservation, making it a favourite tourist spot for all generations.
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the challenge
The park felt the need to represent its identity and values through social media, conveying the thrill of the adventures and closeness to the animals it offers. The aim was to create digital communication that would encourage active participation, engagement and conversion into visitors.
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the story
Since then, we have been managing Badoca Safari Park's social networks through strategic planning, content creation and sharing of news, moments and campaigns with the aim of cultivating an active digital community, but also achieving an increase in ticket sales.
With just a follow, users can find out about the animals, the park's challenges, activities, curiosities and sales, as well as environmental awareness actions.
With a regular presence on Instagram and Facebook, both profiles not only anticipate the experience of visiting the park but also bring followers closer to the action.
The park thus becomes a regular part of its followers' feeds, offering a daily invitation to adventure, wildlife watching, and also allowing Badoca Safari Park to pass on important values such as conservation and nature awareness, extending the experience to every like and interaction.
