A new chapter
how to bring culture and the literary publishing market to digital?
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the brand
For over 30 years, Gradiva has been a renowned publisher in Portugal, known for its careful curation of literature, from philosophy to children's literature.
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the challenge
Although it has a solid reputation in the publishing world, Gradiva's online presence was not aligned with its success. The publisher wanted to increase its online awareness and generate more leads and conversions in its segment.
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the story
We revamped Gradiva's website, making it more appealing and easier to navigate. A user-friendly interface was implemented to make it easier to search for and buy books online. In addition, the integration of SIBS gateways and a backoffice enabled efficient parameterisation of discounts, promotions and highlights.
The backoffice enables efficient management of content and campaigns, making the process more autonomous. Promotions and news are highlighted on the website to attract readers.
Users can browse and consult Gradiva's vast literary catalogue. A segment dedicated to e-books caters for e-reader lovers.
The result is an online platform that reflects the literary quality that Gradiva offers its readers, providing a more pleasant and efficient browsing experience, making it easier to search for and buy books, as well as highlighting promotions and important news for readers.
