technically creative
Client
RXF
Services
- Branding
- Design & Communication
Year
2019
‘technically creative: celebrating 15 years with a new identity that matches human touch and creativity
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the brand
With a presence in the IT market since 2007, the RXF Group is renowned for its cutting-edge IT services and audiovisual solutions. The company excels in three main business areas: Audiovisual, Cinema & Multimedia, and Information Technology, earning a strong reputation for professionalism, attention to detail, and innovation.
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the challenge
As it celebrates its 15th birthday, the RXF Group wanted a rebranding process aligned with its core values of creativity, human touch, and technological expertise. While aiming for a more modern image, the company needed to ensure that its established identity built over the past decade remained intact.
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the story
The rebranding marks a significant milestone for the RXF Group, symbolizing its commitment to delivering innovative and comprehensive solutions with a unique blend of dynamism and imagination.
The rebranding process centered around retaining the group's acronym as the primary element, ensuring brand recognition while giving it a fresh look. The letter 'X' took center stage in the new design, featuring concentric arrows that symbolize customer-centric services and proximity. When the 'X' separates, the arrows pointing in different directions represent the extensive scope and flexibility of RXF's services.
The new brand image incorporates three main colors, each with its own significance: magenta (representing emotions and energy), blue (conveying confidence and technology), and purple (symbolizing creativity, innovation, and modernity). Alongside the logo, a new slogan has been introduced: "technically creative." This slogan aims to emphasize the RXF Group's history and values, highlighting their strong investment in both technological expertise and creative human touch. This combination defines the brand's identity and is reflected in the desired outcome.
The final result showcases the company's dedication to staying ahead of the competition and consistently providing exceptional services.
