how to expand the reach of a brand for the HoReCa sector?
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the brand
Unilever, with over 400 brands, has become a global leader in consumer goods. Their mission extends beyond accessibility, aiming to make their brands an essential part of consumers' daily lives worldwide.
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the challenge
Unilever launched O Meu Mercado, a large-scale sales platform, to advance its business plan. The e-commerce platform, designed for clients in the HoReCa sector, enables convenient wholesale purchases of Unilever products with fast delivery. Emphasizing the Unilever brands, the platform needed a clear and appealing catalogue, making it easy for users to find desired products and discover new items or product ranges.
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the story
Unilever trusted us to digitalize their products and campaigns, enhancing the appeal and user experience of O Meu Mercado through the production of digital pieces and content.
Unilever had all our support in the digitalisation of this project through the production of digital items allocated in the e-commerce catalogue.
The products are organized using images of their packaging and color categorization, providing a clear catalog of each item and improving the navigation and selection process for users.
In addition, we created product marketing materials for the homepage, banners for product launches, ranges, and categories on the platform. We also provided assistance in the creative process, including social media marketing proposals.
