when the masters become students again
Client
Veritas ITC
Services
- Web & Mobile
- Branding
Technology
- Wordpress
Website
veritas-itc.com
Year
2020
a story about stimulating knowledge among those who love to educate
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the brand
Veritas ITC was established to promote professional growth and provide support to educators worldwide through a wide range of programs, courses and specialized conferences. Their knowledge-sharing initiatives encompass online and in-person training, guided by the core values of alignment, excellence, innovation, diversity, and growth.
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the challenge
We were challenged to visually represent Veritas' unique concept that sets it apart from other academic platforms. Additionally, Veritas ITC aimed to create a conversion-focused website.
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the story
Through the branding process, a logo was created to represent Veritas' five principles and dynamics. The website project resulted in a user-friendly platform that serves as a valuable reference resource in education while also prioritizing conversions and expanding the academy's reach to support teachers in enhancing their skills.
The logo features three distinct yet contemporary tones that symbolize the constant pursuit of updating and modernization. The graphic format combines the global concept of knowledge accessibility, applicable to any community, with the idea of pushing beyond our limits and showcasing our competencies, represented by the ascending graphics. This design aims to convey both the freshness of modernization and the drive to overcome challenges.
We also developed a user-friendly website, incorporating e-commerce integration and a contemporary layout that aligns with the branding.
The website offers intuitive navigation and is segmented into key areas: programmes, online shop, educational resources and news. This comprehensive website ensures a seamless experience for users, combining information, resources and opportunities for growth.
The project successfully aligns Veritas ITC's identity with its positioning and delivers a platform customized to the brand's requirements. The new website serves as a valuable reference resource in the educational landscape while maintaining a strong focus on conversions and expanding the academy's reach to support teachers in enhancing their skills.
