Caring for life
Client
Fresenius Kabi
Services
- Web & Mobile
- Digital Transformation
Year
2022
a streamlined B2B e-commerce platform for health professionals, offering enhanced benefits
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the brand
Fresenius Kabi is a global leader in vital medication and medical technologies, providing products and services to enhance care for critical and chronic patients, with a wide-ranging portfolio and expertise in various healthcare areas.
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the challenge
The company aimed to streamline the B2B sales process by eliminating the need for in-person visits or repeated contact with sales representatives and finding a more convenient ordering experience for their clients.
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the story
A user-friendly B2B platform was developed, enabling Fresenius Kabi customers to easily place orders.
The platform offers intuitive navigation, allowing clients to select desired products, specify quantities, fill in delivery details, and swiftly confirm their orders with efficiency.
The clients' dedicated area provides convenient access to their records and facilitates repeat orders, benefiting institutions and professionals with regular volume and frequency of orders. The reserved area also enables the importation and integration of client discount files from SAP, granting clients direct access to exclusive discounts without relying on a sales representative.
The end outcome is an improved ordering system that offers greater autonomy, flexibility, and efficiency for Fresenius Kabi's clients.
